Albalad
In Jeddah, Al Balad is known to be active zone during Ramadan. This year,
Al Balad launched a festival that amplified the known Ramadan festivities and introduced New activations in three main tracks: Experiences, Edutainment and Food & Beverages.
With the packed schedule of Al-Balad’s activations, we wanted to develop an organic approach to communication that will ensure the following:
- Deliver the authentic on-ground experience to the viewers at home.
- Keep the content novel and renewed everyday.
- Minimize the risk of overcrowding the audience with information.
Minimize diluting the value of the experience
Concept Development, 360°
Problem
Combining the rich heritage and storytelling aspects of Al-Balad and the evolving experiences that the Jeddah Historic Program are developing, comes the theme:
Set expectations
- Tease the activities.
- Announce the theme.
- Announce types of activities.
Relay key information
- Event program.
- Timeline.
- List of activations.
Explore the map
- Per activation coverage.
- Per zone/area coverage.
- Per event coverage
Relay key information
- Engage with the experiences.
- Create daily content
We love what we do for a living and sharing our clients’ success. This specific case highlights the significant growth and increased brand recognition achieved through our dedicated efforts to provide exceptional service
Engagement
Reach
Impressions
Actual Visits