Avoid SAR 400K Influencer Mishaps
The General Commission for Audiovisual Media (GCAM) has released a new permit and imposed new rules on influencers in Saudi […]
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Do Brand Guidelines Matter?
Here is why every brand needs a brand guideline. Nowadays, most big brands update their guidelines regularly to match the […]
Should you advertise through gaming?
Gaming is a field that’s growing exponentially year after year both locally and worldwide. Starting as a niche, “geek” oriented […]
Enough awareness, let’s talk cash! (ROAS)
A lot of marketers think digital media is only about gaining more followers or tracking higher impressions. But impressions cannot […]
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