The General Commission for Audiovisual Media (GCAM) has released a new permit and imposed new rules on influencers in Saudi Arabia. Whether they are individuals or entities, they must abide by these regulations to avoid fines that may reach SAR […]

Here is why every brand needs a brand guideline. Nowadays, most big brands update their guidelines regularly to match the speed of transformation in all mediums. This action makes us wonder if it is vital to have brand guidelines at […]

Gaming is a field that’s growing exponentially year after year both locally and worldwide. Starting as a niche, “geek” oriented industry, gaming’s mainstream appeal grew beyond everyone’s wildest expectations. In 2021, the music and film industry combined generated approximately 142.4 […]

A lot of marketers think digital media is only about gaining more followers or tracking higher impressions. But impressions cannot be deposited at the bank! Digital Ads affect the bottom line; yup, that number at the bottom of your company’s […]