The General Commission for Audiovisual Media (GCAM) has released a new permit and imposed new rules on influencers in Saudi Arabia. Whether they are individuals or entities, they must abide by these regulations to avoid fines that may reach SAR […]
Should you advertise through gaming?
Gaming is a field that’s growing exponentially year after year both locally and worldwide. Starting as a niche, “geek” oriented industry, gaming’s mainstream appeal grew beyond everyone’s wildest expectations. In 2021, the music and film industry combined generated approximately 142.4 […]
Enough awareness, let’s talk cash! (ROAS)
A lot of marketers think digital media is only about gaining more followers or tracking higher impressions. But impressions cannot be deposited at the bank! Digital Ads affect the bottom line; yup, that number at the bottom of your company’s […]